Projects customer lifetime value using average order value, purchase frequency, gross margin, and estimated customer lifespan in months. SaaS founders and e-commerce operators use LTV to determine acquisition budgets, segment high-value customers, and forecast recurring revenue.
Calculate Customer Lifetime Value using ARPU and churn rate. Understand how much revenue each customer generates over their relationship.
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LTV Calculator lets you projects customer lifetime value using average order value, purchase frequency, gross margin, and estimated customer lifespan in months. SaaS founders and e-commerce operators use LTV to determine acquisition budgets, segment high-value customers, and forecast recurring revenue.. Everything runs inside your browser — nothing is uploaded to a server. It works on any device with a modern web browser.
Projects customer lifetime value using average order value, purchase frequency, gross margin, and estimated customer lifespan in months. SaaS founders and e-commerce operators use LTV to determine acquisition budgets, segment high-value customers, and forecast recurring revenue. It's ideal for developers, designers, and anyone who needs to projects customer lifetime value using average order value, purchase frequency, gross margin, and estimated customer lifespan in months without installing software or sending data to external servers.
Direct text entry, file upload, or URL-based input — depending on the tool. All numeric values are entered through input fields with real-time updates.
Yes. After the initial page load, LTV Calculator runs entirely on your device with no internet connection needed. All processing is done locally.
LTV Calculator projects the total revenue a customer generates over their lifetime. CAC Calculator totals the cost to acquire a new customer. Together (LTV:CAC ratio) they tell you whether your acquisition spending is efficient — a 3:1 ratio is typically healthy.
A ratio of 3:1 is considered healthy — you earn 3x what you spent to acquire the customer. Below 1:1 means you're losing money on each customer. Above 5:1 suggests you may be under-investing in growth.
Yes. For subscriptions, use monthly subscription fee as average order value, set frequency to 1 (monthly), and enter your typical churn-based lifespan. SaaS businesses rely heavily on LTV analysis.
This calculator uses base values. For more accurate LTV, factor in expansion revenue (upsells, cross-sells) by increasing the average order value, and referral revenue by adjusting purchase frequency upward.
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