Divides total sales-and-marketing spend by the number of new customers acquired in the same period to produce a blended acquisition cost. Startups and growth teams use CAC to evaluate marketing channel efficiency, optimize ad spend, and benchmark against LTV.
Calculate CAC by dividing total sales and marketing spend by new customers acquired. Understand your cost to acquire each customer.
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CAC Calculator lets you divides total sales-and-marketing spend by the number of new customers acquired in the same period to produce a blended acquisition cost. Startups and growth teams use CAC to evaluate marketing channel efficiency, optimize ad spend, and benchmark against LTV.. Everything runs inside your browser — nothing is uploaded to a server. It works on any device with a modern web browser.
Divides total sales-and-marketing spend by the number of new customers acquired in the same period to produce a blended acquisition cost. Startups and growth teams use CAC to evaluate marketing channel efficiency, optimize ad spend, and benchmark against LTV. It's ideal for developers, designers, and anyone who needs to divides total sales-and-marketing spend by the number of new customers acquired in the same period to produce a blended acquisition cost without installing software or sending data to external servers.
Direct text entry, file upload, or URL-based input — depending on the tool. All numeric values are entered through input fields with real-time updates.
Yes. After the initial page load, CAC Calculator runs entirely on your device with no internet connection needed. All processing is done locally.
CAC Calculator tells you what it costs to acquire each new customer — critical for budget allocation. LTV Calculator projects how much revenue each customer generates over their lifetime. The LTV:CAC ratio (target 3:1) tells you whether your acquisition spend is efficient.
A good CAC depends on your industry and business model. SaaS companies typically target CAC under $200 for self-serve and up to $2,000+ for enterprise sales. E-commerce CAC varies from $10-$100+ per customer. The key metric is LTV:CAC ratio, not the raw number.
Include all direct and indirect costs: ad spend, content creation, salaries of marketing and sales team, software tools, agency fees, and allocated overhead. A fully-loaded CAC gives you an accurate picture of acquisition efficiency.
This calculator provides blended CAC across all channels. For channel-specific analysis, run the tool separately for each channel's spend and customer count to compare which channels are most efficient.
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